New Scientist – This is a story about the love of neon cakes. 

And it’s a story for the ages. 

As part of a project called The Cake Generation, New Scientist magazine is taking readers on a journey through the history of neon cake. 

We’re following one woman’s journey to find the perfect neon cake to make. 

To learn more about the research behind this piece, visit 

A word of warning: if you’ve been to the bakery for any reason other than to buy a cake, you may find this piece offensive. 

But it’s not really for the faint of heart. 

What you’re about to read is a celebration of neon. 

The name comes from a neon light bulb that lights up when it detects an item in its vicinity. 

Cake is the new pop culture trend. 

Neon is the neon light, and it’s coming to the world of cake.